1. Use Your Products to Decorate
Lush Cosmetics
Lush is a global handmade beauty brand famous for fresh, vegan, and colorful bath, body, and skincare products. Loved for its bold ethos and community-focused campaigns, the brand turns its own inventory into showstopping festive decor.
During Christmas, Lush builds entire window scenes using bath bombs, bubble bars, soap slices, and wrapped gift sets. Products are stacked into glittering Christmas trees, layered into wreaths, and arranged in rainbow-hued festive landscapes. Fairy lights highlight the vibrant textures and hues, turning every decorative piece into a shoppable item.
You don’t need generic ornaments to create magic. Repurpose, stack, and arrange your core products to form festive shapes and color stories. A product-first display feels authentic, on-brand, and directly encourages customers to step in and shop.
2. Make It Interactive for Customers
M&M’s World
M&M’s World retail stores are famous for playful, colorful, and highly engaging seasonal displays that turn passersby into participants. Each Christmas, the brand designs interactive windows that blend fun, photo opportunities, and social sharing.
In recent holiday windows, M&M’s installed a giant candy-dropping button console: visitors press a button to release virtual red, green, and gold chocolate drops onto a digital winter village. A life-sized M&M Santa character provides a popular photo spot, with shoppers encouraged to post pictures using a branded hashtag for in-store discounts.
Interactive elements turn passive window-shopping into active fun. A simple photo op, touch trigger, or social media call-to-action creates shareable moments and drives real foot traffic.
3. Tie It to a New Release
LEGO
LEGO, the beloved toy brand known for creative building sets, frequently uses Christmas windows to launch exclusive holiday-themed collections and build buzz around new releases.
For the launch of its limited-edition Winter Village Collection, LEGO constructed a fully detailed miniature town in its flagship windows—built entirely from the new set. The display featured glowing streetlamps, moving mini figures, a working toy train, and cozy festive scenes straight from the instruction manual.
The window acted as a living product demo: it told a story, showcased play value, and made the new set impossible to miss. It boosted pre-orders and cross-sold other seasonal toys while feeling warm and festive.
4. Show Some Personality
Vans
Vans, the iconic skate and streetwear brand, rejects traditional, overly sweet Christmas decor to lean into its youthful, edgy, and creative identity. Its holiday windows are bold, irreverent, and instantly recognizable.
Instead of classic red and green, Vans uses its signature black, white, and checkerboard palette. Skate decks and snowboards are repurposed as modern Christmas trees; mini sneakers sit inside custom snow globes; and hand-painted graffiti-style holiday messages add attitude.
The quirky, cool aesthetic stands out from traditional displays and speaks directly to its audience. By staying true to its brand voice, Vans creates a festive window that feels authentic, memorable, and distinctly its own.
5. Put Your Product Front and Center
Tiffany & Co.
Tiffany & Co., the legendary luxury jewelry and gift brand, designs sleek, elegant Christmas windows that place its products at the heart of the scene without excessive clutter.
The brand uses its iconic Tiffany Blue as the backdrop, paired with silver accents and soft warm lighting. Necklaces, bracelets, and luxury gift boxes are arranged like delicate ornaments on minimalist winter trees. The clean, refined layout lets the jewelry shine, reinforcing its status as the ultimate holiday gift.
Inside, the store continues the theme with wrapped gift displays and polished fixtures. By keeping the design simple and product-focused, Tiffany maintains its sophisticated image while capturing the magical spirit of the season.
